Building a Premium Butchery Brand & eCommerce Experience

East Side Butchers approached us as they embarked on their first-ever eCommerce venture. With no prior online presence, they needed a strong brand identity and marketing strategy to effectively sell and connect with their audience.

Adding to the challenge, this was during the COVID-19 pandemic, when physical sales took a hit. Many competitors resorted to heavy promotions and deep discounts, making it even more crucial for East Side Butchers to differentiate themselves without compromising on quality.

Our Approach

Brand Creation & Identity – Developed an iconic logo inspired by the founders and played a key role in naming the brand, rooted in their personal journey.

🔹 Market Positioning – Positioned East Side Butchers as a premium meat provider, targeting customers who value quality cuts and expert advice over just low prices.

🔹 Social Media & Content Strategy – Established their social media presence, defined content pillars, and produced engaging content such as cooking tips, meat selection guides, and expert recommendations to educate and attract customers.

🔹 Advertising & Media Outreach – Secured high-impact media placements, including magazine features, national coverage on CNA, and a Straits Times review by Wong Ah Yoke.

🔹 Partnerships & Community Engagement – Identified and facilitated collaborations to strengthen brand credibility and visibility in the market.

E-Commerce Development & Customization

On top of branding and marketing, we also built their eCommerce website: www.eastsidebutchers.com. We ensured the website had a strong visual identity that resonated with meat lovers while providing a seamless user experience. Key customizations included:

✔ Loyalty & Credits Program – Rewarding repeat customers and increasing engagement.

✔ Bundle Deals & Promotions – Encouraging higher-value purchases through smart promotions.

✔ Robust Backend System – Streamlining order management, inventory tracking, and logistics to support smooth operations.

Through a holistic digital and branding strategy, we helped East Side Butchers successfully transition into eCommerce, establishing a strong presence and loyal customer base in the premium meat industry