Playing with Style

SSSA sought to boost awareness and drive conversions for their Ski Tour package to Aomori. We proposed a dual strategy combining a closed-door PR event with a targeted media buy. To amplify the campaign, we engaged 40 KOLs and 10 PR media, including Channel 8, Harpers Bazaar and HerWorld, representatives, ensuring a strong media presence that would resonate with potential customers. The event was crafted to be an immersive, experiential journey, featuring Aomori-infused cocktails, Takoyaki stations, Snow angel, and ski trial session that encapsulated the local vibe and the thrill of the ski experience.

Following the event, all participating KOLs shared engaging reels with clear CTAs to spark public interaction and generate FOMO among their audiences. We also created 4 sets of Ads on Meta and XHS. This strategic approach not only enhanced the event’s reach but also translated into increased public interest and conversions for SSSA’s ski tour package, successfully positioning the package as the must-have winter adventure in Aomori.