Branding & Marketing Strategy

Smartisan Realty, a property developer, engaged us to plan and execute the branding and marketing strategy for its new B2 Food Factory. We developed the unique name SmartFood, representing the future of food manufacturing.

Our scope of work included:

✅ Brand Identity & Awareness – Naming, positioning, and storytelling

✅ Advertising & Media – Creative bus ads with strategic route planning, newspaper ads, and media features in Zaobao, The Straits Times, and PropEdge

✅ Social Media Strategy – Managing Facebook, Instagram, LinkedIn, and TikTok, including ad buying, scheduling, content creation, and production

✅ Offline Activation – Organizing industry events on research-driven topics, attracting over 100 food manufacturing business owners

Through a holistic approach, we helped SmartFood establish a strong presence in the industry, driving awareness and engagement across multiple platforms.